[New Freedom , PA] – The American Superbike Racing Association (ASRA) is proud to announce the continued partnership with Pirelli Motorcycle Tires for the sponsorship of the National ASRA Sprint Series in 2023. This collaboration demonstrates Pirelli’s commitment to providing the best motorcycle tires money can buy and ASRA’s dedication to promoting the sport of motorcycle racing.
In 2023, the National ASRA Sprint Series races will also count for regional championship points, adding even more excitement to the already thrilling competition. Pirelli’s exceptional tire performance, combined with ASRA’s skilled riders and challenging courses, promises to deliver an unforgettable racing experience for fans.
“We are thrilled to continue our partnership with Pirelli and to bring the National ASRA Sprint Series to new heights in 2023, Pirelli’s commitment to producing top-performing tires has made them a leader in the industry, and we are proud to partner with them in bringing the best racing experience to our fans.”
Pirelli, a leading manufacturer of premium motorcycle tires, is dedicated to providing riders with the highest level of performance, safety, and comfort. Their continued support of ASRA and the National ASRA Sprint Series showcases their commitment to promoting and advancing the sport of motorcycle racing.
“We are honored to continue our partnership with ASRA and to sponsor the National ASRA Sprint Series,” said Oscar Solis, of Pirelli North America. “Motorcycle racing is a passion for us, and we are proud to support the talented riders and exciting competition that ASRA provides. We look forward to another thrilling season of racing in 2023.”
The 2023 National ASRA Sprint Series schedule is up further details will be announced in the coming weeks. Stay tuned for updates and information.
About ASRA: The American Superbike Racing Association (ASRA) is a leading provider of professional motorcycle racing in the United States. ASRA is dedicated to promoting the sport and providing riders with challenging and exciting races.
About PIRELLI
Pirelli was founded in Milan in 1872 and today stands as a global brand known for its cutting edge technology, high-end production excellence and passion for innovation that draws heavily on its Italian roots. With around 30,000 employees, Pirelli is a major player in the tire industry and the only global player focused solely on the consumer tire market, which includes tires for cars, motorcycles and bicycles. In particular, Pirelli is a global leader in the production of racing and high performance motorcycle tires both for on and off road applications. Pirelli has a long link with motorsport and the multitude of successes include a record of seventy-two world titles gained in the FIM Motocross World Championship thanks to the performance of its mx product range. In road-racing, since 2004 Pirelli has made the FIM Superbike World Championship for production-based motorcycles the ideal proving ground to develop not only the products used in competition, but also tires used daily by motorcyclists all over the world. Inspired by the philosophy now become a motto “We sell what we race, we race what we sell”, Pirelli has managed to bring to fruition all the experience acquired in this championship, applying some of the patents and materials developed for racing activity to the product portfolio dedicated to road use.


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